What is the difference between GEO and SEO?

SEO aims for pages to rank high in search results. GEO aims to be cited as a source in AI answers and for the brand to be described accurately. The technical foundation is shared; they differ in content structure, measurement and off-site evidence.

Do you guarantee my brand will appear in ChatGPT answers?

No. AI answers vary by person, time and how the question is phrased; no agency can guarantee a specific answer. We do the content, technical and brand work that increases the likelihood of being mentioned, and measure the result regularly with the same question set.

How long does it take to see results?

The impact of technical fixes and content updates usually becomes measurable within a few weeks to a few months. Being mentioned in external sources and brand consistency are a longer-term effort; we share progress in a monthly report.

How are GEO results measured?

We track how often the brand is mentioned for a defined question set, which pages are cited as sources, changes in branded searches and source information in contact forms. Baseline values are recorded in the first week of the work.

Should I block AI crawlers?

This is a business decision. Blocking may limit your content being used in these systems; allowing access offers a visibility opportunity. We decide which content stays open together with your content policy and legal assessment.

GEO: Be Visible in AI Answers

We handle content, technical infrastructure and brand consistency together so your brand is mentioned with accurate information in ChatGPT, Gemini, Perplexity and Google's AI Overviews.

What is GEO, and how is it different from SEO?

GEO (Generative Engine Optimization) aims for your content to be used as a source in the answers produced by AI assistants and AI-powered search, and for your brand to be mentioned with accurate information. While SEO aims to rank high in search results, GEO aims to appear inside a single summarized answer. The two are not alternatives: a site that is hard to crawl, slow or disorganized cannot be a reliable source in AI answers either. That is why our GEO work is built on a solid technical SEO foundation.

Visibility analysis: how are you mentioned today?

We start with a question set made up of the questions your customers actually ask. We test these questions in ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews and report whether your brand is mentioned, which sources are shown, how your competitors are positioned and how accurate the information about you is. This baseline shows which content is missing and what the priorities should be; in the following months we track progress with the same question set.

Quotable content

AI systems prefer content that answers a question in a clear, verifiable and easily quotable way. We restructure your pages and blog posts around questions: each section opens with a short, direct answer to the question in its heading and then goes into detail. We plan the content types assistants answer most often, such as comparison tables, step lists, FAQs and price ranges, and add original value with observations from your own experience.

Technical infrastructure: schema, llms.txt and access

Structured data such as Organization, Service, Article and FAQPage expresses what your page is about and who published it in a way machines can understand. We add an llms.txt file to your site, organize the sitemap and language versions, and manage AI crawler access in robots.txt and CDN settings as a deliberate decision. This way, the systems that reach your content can interpret it correctly.

Brand consistency and external sources

AI assistants don't learn about your brand only from your own website; directories, social profiles, industry publications and user reviews are part of the picture too. We make sure your service description, contact details and areas of expertise are consistent across all channels, and organize your presence on Google Business Profile, LinkedIn and industry directories. Together we plan opportunities to be mentioned in independent sources with quotable content such as original research and case studies.